Refresh your existing copy.
Did you know that in an ideal world, your web content needs to be updated once a year?
You cannot afford to stand still if you want to stay ahead of the competition.
Have you noticed that visitor numbers are falling? Or that conversions have tanked?
Just because it worked well in the past, it doesn’t mean it will continue to serve you well in the future. It may be time to rethink your content.
Breathe new life into your existing texts to ensure your brand doesn’t go stale and ensure that your website complies with the latest trends in Search Engine Optimisation (SEO).
Anticipate and solve problems.
Is your bounce rate really high? Are you receiving a lot of queries about the same thing?
This means your messaging needs improving.
Potential customers are reaching you, but aren’t finding what they’re looking for.
Together, we can identify the gaps in your current content or opportunities for new, effective content that answers customers’ questions before they contact you or, worse still, they go to your competitors.
Harmonise your content.
As they say, “Too many cooks spoil the broth.”
The same applies to content creation. If your writers, social media team or video producers aren’t all singing from the same hymn sheet, or your content was produced during very different times by people of varying competence, your message will be disjointed and diluted.
Speaking “with one voice” is very important for branding; appearing to be on the same page can be extremely powerful.
Have your texts professionally proofread and sub-edited to create uniformity. It builds trust.