Fresh, engaging and persuasive content.
If you want your product or services to stand out from the crowd, your copy needs to stand out, too.
Give your customers exactly what they’re looking for. They expect to see content that:
- gives them exactly what they’re looking for
- answers any questions they’re likely to have
- is easy to read
- gets straight to the point
Reach your audience wherever they are.
You can’t just expect customers to come to you. You have to reach out to them on which platform they can be found.
Nowadays this means you have to be everywhere, whether that’s on the first page of their Google search, on their social media timelines or in their inbox.
To that end, I can provide optimised texts for:
- websites
- landing pages
- blog posts
- social media (Facebook, Twitter, Instagram, LinkedIn)
- newsletters
- brochures or leaflets
- other marketing or promotional materials
Guided, but not led by the data.
In a world where everything can be tracked and data for endless variables can be collected, analytics are central to all digital marketing practices.
That said, it cannot be treated as the be-all and end-all. Search engines have moved on. “Keyword stuffing” and obsessing over writing the “perfect” SEO text are no longer best practices.
Sometimes, the most nondescript post can become an unexplained hit, while others, despite ticking all the boxes, get no traction at all.
What’s important is understanding your audience, targetting them effectively and providing them with solutions and answers to their questions.